Victor Pupo
creative copywriter
Budweiser_Proudly_OOH_Korea 2.jpg

Proudly on the pitch

Proudly on the pitch

Since 1986, Budweiser has been proudly on the FIFA World Cup pitch. Instead of creating a new story to celebrate this 40-year milestone, we let history do it. Using only archival images from the most iconic moments in football, Bud’s pitch-side boards became a global outdoor campaign.