Cheetopraxia / Young Lions Shortlist
To showcase the insane crunch of the new Cheetos Crunchy, we tapped into a “crack” that’s been making noise across social media: chiropractic pops.
The idea earned us a shortlist at Young Lions Brazil 2024.
To showcase the insane crunch of the new Cheetos Crunchy, we tapped into a “crack” that’s been making noise across social media: chiropractic pops.
The idea earned us a shortlist at Young Lions Brazil 2024.
